Quality care should never depend on your zip code.

Rural Medical Care for Virginia

Primary & Mental Health Care for Rural Virginia

"Quality care should never depend on your zip code."

Coupled with the right technology, we provide telehealth services to rural Virginia.

Patients in Southern Virginia — Danville, South Boston, Emporia, Clarksville — Southside Virginia — Martinsville, Henry and Patrick counties — Southwest Virginia — Abingdon, Bristol, Norton, Big Stone Gap — the Shenandoah Valley — Luray, Woodstock, Harrisonburg — and the Northern Neck and Middle Peninsula often drive more than an hour to the nearest primary care office — or wait three months for an opening with the few local practices. The Virginia Institute of Family Medicine is closing that gap with comprehensive, compassionate care.

Serving rural communities statewide
Same-day visits often available
Featured Initiative

Rural Virginia Primary and Mental Healthcare

Expanding access to physician-led primary care across Virginia — because where you live should never determine the care you receive.

Through the Virginia Institute of Family Medicine, Dr. Erica M. Allen Winslow is helping connect patients to quality healthcare when distance, transportation barriers, and provider shortages stand in the way.

Why Rural Access Matters in Virginia

Quality healthcare should never depend on your ZIP code.

Many Virginia communities face physician shortages, transportation barriers, and limited access to timely primary care. The Virginia Institute of Family Medicine is committed to expanding physician-led telehealth services throughout the Commonwealth — including rural and underserved communities.

01
44%
of Virginia census tracts

lack adequate access to primary care physicians. Rural communities experience the greatest shortages.

02
3.8M
Virginians

live in areas with inadequate primary care capacity.

03
725
fewer patients served

Rural communities have significantly lower primary care capacity compared with suburban areas.

The Challenge

Rural communities face additional barriers to care.

Transportation challenges, physician shortages, limited specialty access, and fewer local healthcare resources can make it harder to receive timely care. Telehealth helps bring care directly to patients — wherever they live in Virginia.

"Healthcare should not depend on where you live."

Primary care workforce shortages

Longer travel distances to healthcare services

Higher rates of chronic disease

Growing populations of older adults

Telehealth expands access to physician-led care

Limited specialty access in underserved areas

How Telehealth Helps

Bridging gaps with virtual care.

Alleviating Health Burdens

Telehealth reduces hospital readmissions by up to 50% for rural patients with chronic conditions and cuts travel time to zero — making consistent disease management possible.

Combating Senior Isolation

Regular video visits provide older adults in rural communities with vital social connection alongside care. Telehealth programs report up to a 38% reduction in feelings of isolation among senior participants.

Expanding Access to Care

Virtual visits remove geographic barriers — giving patients in underserved areas access to physician-led primary care and mental health treatment without the burden of long drives.

Information adapted from the Virginia Department of Health, Virginia Rural Health Plan 2022–2026, and Virginia Office of Rural Health resources.

Comprehensive Care, Rooted in Your Community

From Southern Virginia — Danville, South Boston, Emporia, Clarksville — to Southside Virginia — Martinsville, Henry and Patrick counties — Southwest Virginia — Abingdon, Bristol, Norton, Big Stone Gap — the Shenandoah Valley — Luray, Woodstock, Harrisonburg — and the Northern Neck and Middle Peninsula, every community deserves real healthcare. We bring primary care and mental health under one roof — close to home.

"Big-city medicine, small-town heart."

Primary Care

High Blood Pressure

Ongoing monitoring and personalized treatment to keep your blood pressure controlled and your heart protected.

Diabetes Management

Comprehensive diabetes care including medication management, lifestyle coaching, and regular check-ins.

Cholesterol Management

Personalized strategies to manage cholesterol and lower long-term cardiovascular risk.

Preventive Care

Screenings, wellness visits, and proactive planning to catch problems early — before they become serious.

Chronic Disease Care

Long-term management for thyroid, asthma, COPD, arthritis, and other ongoing conditions.

Women's & Adult Health

Contraception counseling, menopause support, and routine adult primary care.

Mental Health Care

Access to a mental health provider is often hardest to find in rural areas. We are here to help.

Anxiety & Depression

Evidence-based treatment for generalized anxiety, major depression, and seasonal mood changes.

PTSD & Trauma

Trauma-informed care for veterans, first responders, and survivors living with post-traumatic stress.

Bipolar Disorder

Mood stabilization, medication management, and long-term support for bipolar I and II.

ADHD

Evaluation and treatment for adult and adolescent ADHD, including medication and coping strategies.

Panic Disorder

Care plans to reduce panic attacks and rebuild confidence in everyday activities.

OCD & Related

Compassionate support for obsessive-compulsive disorder and related anxiety conditions.

Payment Options

Insurance Accepted

We work with a wide range of insurance plans so you can focus on your health, not paperwork.

Medicaid
Medicaid MCO programs
Medicare
Medicare Advantage programs
United Healthcare
Cigna

No insurance? No problem. Self-pay options are also available.

Dr. Erica M. Allen Winslow, MD, MPH — Founder of Virginia Institute of Family Medicine

15+

Years of Experience

Meet Your Physician

"Healing where you live."

Erica M. Allen Winslow, MD, MPH

Founder, Virginia Institute of Family Medicine

Dr. Winslow founded the Virginia Institute of Family Medicine to bring quality primary care and mental health treatment to Southern Virginia — Danville, South Boston, Emporia, Clarksville — Southside Virginia — Martinsville, Henry and Patrick counties — Southwest Virginia — Abingdon, Bristol, Norton, Big Stone Gap — the Shenandoah Valley — Luray, Woodstock, Harrisonburg — and the Northern Neck and Middle Peninsula, and the many Virginia communities where patients drive over an hour to the nearest provider — or wait months for an opening.

With training in both family medicine and public health, she treats the whole person: managing chronic conditions like diabetes and hypertension alongside mental health concerns such as anxiety, depression, PTSD, bipolar disorder, ADHD, panic disorders, and OCD.

Patient-Focused

Personalized care plans

How Care Works

Designed for rural Virginians — fewer barriers, less driving, and a doctor who actually has time for you.

"No more long drives for the care you deserve."

Step 01

Reach Out

Call or request an appointment online. We work to get rural patients seen quickly — same-day visits are often available.

Step 02

Connect From Anywhere

Meet from home by phone, tablet, or computer — no special software needed. We can also coordinate in-person care when appropriate.

Step 03

Get a Real Plan

Receive a personalized treatment plan from Dr. Winslow — for chronic conditions, mental health, or preventive care — with follow-up that fits your life.

Serving Southern Virginia, Southside, Southwest, Shenandoah & the Northern Neck

Many Virginians live more than an hour from the nearest primary care office — and often wait three months or more for an opening with the few local practices. We're here to change that.

Southern Virginia

"Primary care and mental health for Danville, South Boston, Emporia & Clarksville — without the wait."

Patients across Southern Virginia shouldn't have to drive to Greensboro or Lynchburg for a same-week appointment. We provide primary care, chronic disease management, and mental health treatment for adults throughout the Dan River Region and surrounding communities.

Southside Virginia

"Compassionate medicine for Martinsville, Henry County & Patrick County."

From hypertension and diabetes to anxiety, depression, PTSD, and ADHD, Dr. Winslow serves Martinsville and Southside Virginia residents who are tired of long waits and limited mental health options in the area.

Southwest Virginia

"Family medicine and mental health for far Southwest Virginia — Abingdon, Bristol, Norton & Big Stone Gap."

Serving Bristol, Abingdon, Norton, Big Stone Gap and surrounding Southwest Virginia communities with telehealth-first primary care and mental health treatment for chronic conditions, anxiety, depression, bipolar disorder, OCD, and more.

Shenandoah Valley

"Whole-person care for Luray, Woodstock, Harrisonburg & the Shenandoah Valley."

From Luray to Woodstock to Harrisonburg, patients across the Shenandoah Valley deserve timely access to a family physician who treats both body and mind. We bring primary care and mental health services closer to home.

Northern Neck & Middle Peninsula

"Medical care that meets you where you are — along Virginia's waterways."

Whether you are in the Northern Neck, the Middle Peninsula, or a nearby river community, quality healthcare should not require a long drive. We serve these communities with the same commitment as our neighbors across the Commonwealth.

Also serving Halifax, Pittsylvania, Henry, Patrick, Mecklenburg, Washington, Russell, Wise, Page, Rockingham, Essex, Richmond, Lancaster, and surrounding counties across the Commonwealth of Virginia.

Rural Virginia Deserves Better Care

"Your hometown doctor, just a click or call away."

If you have been putting off primary care or struggling to find a mental health provider in your area, we can help. Schedule a visit with Dr. Winslow and get the comprehensive, personalized care every Virginian deserves — no matter your zip code.

No insurance? No problem. Self-pay options are available.